Who is MINI Cooper target audience?
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Who is MINI Cooper target audience?
Mini cars belong to the premium small luxury car segment. These cars are mainly targeted at the higher end customer segment. Since always, Mini cars have remained the favorite of royalty, celebrities, musicians and film stars.
Who currently owns MINI?
BMW
Mini (marque)
| Product type | Cars |
|---|---|
| Owner | BMW |
| Produced by | BMW |
| Country | United Kingdom, Netherlands |
| Introduced | 1969 (used since 1959 in model names) |
Is MINI considered a luxury brand?
Mini (Cooper S 5 Door shown), might not be considered a luxury brand by everyone’s standards, but based on interior materials quality, available features, performance and the pricing of most models, it fully measures up.
Where are MINIs most popular?
MINI exports to 110 countries worldwide, the most popular of which are the US, Germany, China, France and Italy. The UK is MINI’s second-largest market after the US, with more than 34,000 Oxford-bulit MINIs finding homes in the UK in 2013.
Does Mini Cooper have high brand equity?
The value of the MINI brand rose once again this year: With a brand value of more than five billion US dollars, the innovative premium brand climbed to number 87 in the ranking. MINI continues its steady growth in brand value.
Is Mini Cooper high end?
From the MINI John Cooper Works to MINI Hardtops, MINI is indeed a luxury brand. This is because it isn’t about money when it comes to luxury cars. True, many brands of such nature tend to go for high prices. But in truth it’s because of the quality and attention to detail.
Why does Mini have high brand equity?
More than any other vehicle brand, MINI is a statement of personal style and inspires customers all over the world. Constantly reinventing the brand through attractive products, innovation, authenticity and distinctive brand communications is part of the MINI DNA.
How much is Mini brand worth?
$5 Billion
MINI Brand Valued at $5 Billion.
