How big is the energy drink industry?

How big is the energy drink industry?

Report Overview. The global energy drinks market size was valued at USD 86.35 billion in 2021 and is expected to expand at a compound annual growth rate (CAGR) of 8.3% from 2022 to 2030.

What is the most popular energy drink in Australia?

V
It was launched in Methven, New Zealand in August 1997 and in Australia in 1999. The product’s success, a market share over 60% in New Zealand and 42% in Australia, makes it the most popular brand of energy drink in both countries. V is considered a local rival to Red Bull.

How big is the global energy drink market?

The global energy drinks market was valued at $45.80 billion in 2020, and is projected to reach $108.40 billion by 2031, growing at a CAGR of 8.2% from 2022 to 2031. Energy drink is a beverage that contains high concentration of stimulants, majorly caffeine, taurine, ginseng, guarana, and others.

How big is the energy shot market?

In 2020, energy shot generated sales of around 978 million U.S. dollars in the United States.

How much is the energy drink industry?

Global energy drink sales reached $57.4 billion in 2020 and are expected to grow by 7% between 2020 and 2025.

Who sells more Red Bull or Monster?

Red Bull continues to dominate as the energy drink leader, with Monster (original) being the second most popular drink….Top Selling Energy Drinks 2021 (USA)

Energy Drink Brand Sales Change (Year on Year)
Monster Energy 160 mg caffeine – 210 calories – 16 fl oz $3,236,278,049 +12.6%

Are energy drinks a growing market?

Global energy drink sales are estimated to reach $53.1 billion by the end of 2022 and are expected to grow by 7.2% between 2022 and 2027.

What is the highest selling energy drink?

Red Bull
Red Bull continues to dominate as the energy drink leader, with Monster (original) being the second most popular drink.

What is the number 1 energy drink in the world?

Red Bull GmbH
Top 10 Largest Energy Drink Brands in the World 2020

Rank Energy Drink Brands Revenue (USD billions)
1 Red Bull GmbH 6.13
2 Monster Beverage 3.37
3 Rockstar 918
4 Eastroc Super Drink 350.12

Who’s Bigger Monster or Red Bull?

Sales of energy drinks have been growing at a rate of around 5% every year since 2013. Red Bull continues to dominate as the energy drink leader, with Monster (original) being the second most popular drink.

What is the best selling energy drink in the world?

Red Bull What is the best energy drink on the market? Red Bull GmbH ranks number 1 on our list of the top 10 largest energy drinks brands in the world in sales. Last year Red Bull generated USD 6.13 billion.

What is the target market for Red Bull?

young urban males
Red Bull’s target market can be identified as young urban males that live on the edge or aspire to do so. They’re also generally interested in extreme sports and challenging recreational activities.

What is the target market for energy drink?

The consumption of energy drinks is rapidly increasing, as demonstrated by their large market growth. The targeted demographic group is teenagers, young adults, 18 to 34 y old; although expansion into nontraditional markets is also occurring.

Which country sells the most energy drinks?

In 2021, the per capita volume consumption of energy drinks in the United States was the highest worldwide, at an average of 29 liters per person. This was followed by the United Kingdom, Japan, and Spain with 13, 11, and ten liters respectively.

  • September 2, 2022