How do I track events in Google Analytics and WordPress?

How do I track events in Google Analytics and WordPress?

Install and activate the “WP Google Analytics Events” plugin.

  1. Click on the “WP GA Events” tool from the left panel.
  2. Input your Google Analytics identification number.
  3. This click tracking plugin has options available of using the Google Tag manager, global site tags, anonymization and other abilities.
  4. Click Tracking.

How do I set up event tracking in WordPress?

Go to Real Time » Events in your Analytics account and you will see your event tracked and recorded. Using the tag manager you can create different kind of events and manage them all from Google Tag Manager. It also saves you from editing your WordPress themes or adding tracking code manually.

How do I add event tracking to my website in Google Analytics?

Auto-event tracking options

  1. Log into Google Tag Manager.
  2. Select “Tags” from the left-hand side.
  3. Create a new tag and select Universal Analytics as the Tag Type.
  4. Set your Google Analytics Tracking ID.
  5. Choose “Event” for the track type.
  6. Set your Event Category, Action, Label and Values.
  7. Set your triggers as required.

What are custom events in Google Analytics?

Custom events are events that you define. Make sure you only create custom events when no other events work for your use case. Custom events don’t show up in most standard reports so you need to set up custom reports or explorations for meaningful analysis. Learn more.

How do I add Google conversion tracking to WordPress?

Install Google AdWords conversion tracking code in WordPress

  1. Visit Google AdWords.
  2. From the top menu click Tool > Conversions.
  3. Click +Conversion and select your source.
  4. Fill in a conversion Name, Value.
  5. Copy and paste the code snippet into your body-tag Code code code.
  6. You.
  7. Are.
  8. Awesome.

How do I add Google tracking code to WordPress?

Log in to your WordPress dashboard and navigate to Appearance » Theme Editor. Now click the Theme Header (header. php) file on the right-hand side below the Theme Files section. Paste the tracking code you just copied from your Analytics profile before the closing tag.

How do I track events on my website?

Enable The Element Selector in Google Tag Manager Google Tag Manager allows you to identify events on your website based on the events’ various attributes (they call these attributes “variables”). You can get a list of all its built-in variables under the “variable -> configure” button of Google Tag Manager.

What is the difference between Google Tag Manager and Google Analytics?

Google Tag Manager lets you manage various Javascript tracking codes (also known as Tags) on your website. Google Analytics tracking code is one of those tags. Google Analytics is an analytics tool that provides reports. Google Tag Manager has no reporting features.

Why are my events not showing on Google Analytics?

In google-analytics, for the correct website, look on the “realtime/events” page and see if events are appearing there (they should appear here within a few seconds, after being triggered on your website). If not, you might have added a filter, to filter out events generated by traffic from your own IP.

How do I send custom events to Google Analytics?

To send custom parameters, you must expand the Event Parameters section in the Google Analytics 4 event tag and then click Add Row. Enter the name of the first parameter. In my case, that is menu_item_url. In the Value field, I will insert a variable that returns a clicked URL.

How do I install Google conversion tracking?

To get started, click on the Tools and Analysis tab in Google Ads, and select Conversions from the drop-down menu, which brings up the All conversions page. Click on the Conversions tab, then click the +Conversion button to create your first conversion….Your choices are:

  1. Webpage.
  2. Call on-site.
  3. App download.

How does WordPress help in Conversions?

Optimizing for Conversion This can include improving your page layout, landing pages and even potential ad campaigns. The ultimate goal of WordPress SEO optimization is to increase the number of visitors to your page because visitors equal business – whether that’s selling a product or signing up to a newsletter.

How does Google Analytics event tracking work?

How does event tracking work? Event tracking leverages a custom code snippet that you add to the elements that you want to track on your website. Whenever users interact with that element, the code tells Google Analytics to record the event.

How do I set up Google Analytics tracking?

Add Analytics tracking

  1. On a computer, open a classic Google Sites.
  2. Click Settings. Manage site.
  3. Under “Statistics,” click the Down arrow. Use Universal Analytics.
  4. In the text box, under “Analytics Web Property ID,” enter a valid Analytics Property ID.
  5. At the top, click Save.
  • September 9, 2022