How social media popular in Asia?

How social media popular in Asia?

They have therefore created their own social media platforms that have seen a huge growth and in 2019 they saw a rate of 70% of their population in Eastern Asian being active social media users compared to 53% in Western Europe.

How many people use social media in Asia?

Number of social network users worldwide in 2020, by region (in millions)

Characteristic Number of active social media users in millions
Southeast Asia 482.73
Southern Asia 470.01
Northern America 329.25
South America 274.22

How popular is social media in Southeast Asia?

Research from GWI shows that 99.6 percent of South-East Asian internet users between the ages of 16 and 24 use social media every month, making it the number one online activity for this demographic – even ahead of using search engines.

What is the biggest social media platform in Asia?

APAC accounted for an astronomical number of Facebook’s monthly active users, with Facebook representing the largest share of the social media market in the Asia Pacific region.

How popular is Instagram in Asia?

Social Media Percentage Market Share
Social Media Stats in Asia – May 2022
YouTube 12.08%
Twitter 8.99%
Instagram 7.52%

Is social media use increasing?

Social networking is one of the most popular digital activities worldwide and it is no surprise that social networking penetration across all regions is constantly increasing. As of January 2020, the global social media usage rate stood at 49 percent.

Which country use social media most 2021?

the Philippines
As of 2021, the Philippines has the highest social media usage rate in the world and their internet use is 60% higher than the average, at 11 hours a day!

Which continent has the most time spent on social media per day?

US adults use media for an average of 12 hours and 9 minutes per day. South America is the continent where social media time is the highest – 3 hours and 29 minutes. People in Europe spend an average of 1 hour and 53 minutes on social media. North Americans use social media for around 2 hours and 6 minutes daily.

What is the most popular app in Asia?

TikTok took the lead in per-user engagement among social apps globally, commanding the most time spent in 2021. It was also one of the top five most downloaded apps in all Southeast Asian markets, except in Hong Kong. The app was the standout winner in Indonesia, Malaysia, and Thailand by downloads.

Is Instagram popular in Asia?

Market penetration Southeast Asians have been renowned for taking up mobile social media technologies and Instagram is no exception. According to the GlobalWebIndex, around 10% of the population are currently active on Instagram.

Which social media platform is the most popular in Asia?

China

  • WeChat is the largest, with over 1.2 billion monthly active users.
  • Another big platform is Sina Weibo, which is touted as the ‘Twitter of China’.
  • Tencent QQ is a messaging app similar to WeChat, but with a slightly different demographic.

Is Pinterest popular in Asia?

In August 2021, Pinterest accounted for 3.23 percent of the social media market across Asia. This marked a slight increase from 2.35 percent in the previous month, which was the lowest value since September 2020.

Which countries use social media the most?

India, ranking second in terms of user numbers, reached 755 million social media users in 2022, and is estimated to reach 1.17 billion by 2027. Overall, the United States has the third largest social network audience, followed by Indonesia and Brazil.

What country uses TikTok the most?

The United States
As of January 2022, The United States was the country with the largest TikTok audience by far, with approximately 136.5 million users engaging with the popular social video platform. Indonesia followed, with around 99 million TikTok users. Brazil came in third, with 74 million users using TikTok to watch short-videos.

Which country use social media most 2022?

Social media: active usage penetration in selected countries and territories 2022. As of January 2022, the UAE had an active social network penetration rate of 106.1 percent. Malaysia ranked in second place with 91.7 percent and South Korea ranked third, with 91.2 percent.

Which countries spend most time on social media?

Nigeria spends the longest time per day connected to social media sites, with the average user signed in for 4 hours and 7 minutes. Countries with aging populations spend the least time on social networks – the average Japanese internet user is logged in for just 51 minutes.

How popular is TikTok in Asia?

Highly Popular in Many Asian Countries TikTok has a total reach of 217.7 million in Southeastern Asia, 58.3 million in Western Asia, 25.2 million in Eastern Asia, 14.6 million in Southern Asia, and 6.3 million in Central Asia.

Is WhatsApp big in Asia?

By far, the biggest WhatsApp base in the world is India, with nearly 400 million users….The world’s biggest WhatsApp user bases.

Country Number of WhatsApp users (millions)
Indonesia 68.8
Russia 64.7
Mexico 62.3
Germany 48.3
  • September 17, 2022